Lipton Publicity specializes in providing top-flight publicity for fashion, accessory and lifestyle products across all demographics and pricepoints. From fitness wear to gift wear, from spa shoes to ski wear, LP uses its incomparable media connections and profound market-trend knowledge to bring products to the public eye in the right place and at the perfect time. Consumers as diverse as snowboarders, city sophisticates, world travellers and fitness fanatics are reading about LP's clients.     . Lipton Publicity is always efficient, dependable and thorough. While other publicists merely send out press releases, LP delivers results through powerful follow up pitches. LP ensures that its clients' materials are read and their products are accepted. For only when materials are seen can a placement occur. No newspaper, magazine, television show, celebrity stylist, web site or relevant blog is foreign territory and all receive calls as a longstanding friend and associate. Team LP delivers results. In any given year there is scarcely a consumer or trade media in the country that does not cover well-targeted news and products from our clients.   . Lipton Publicity is a group of hard working professionals. Founded in 1997, LP has grown to become a premier publicity group. LP's professionals have served in numerous high profile publicity, marketing and retail positions guaranteeing a firm understanding of its clients' products.  Working out of conveniently located Manhattan offices, LP gets results that make a difference – and because of this success many early LP clients remain clients today.   . Lipton Publicity offers many services including preparation of release and communication documents, strategic planning, program implementation and special events.